Everything’s Changed (Again? Again.)
Tumbleweeds skitter through shopping malls. The storefront is dead. Iconic retailers are dropping like flies as consumers become increasingly comfortable with buying nearly everything online. New shops with a fresh shiny sheen pop up like mushrooms while established players keep expanding their catalogs to gobble up as much share as they can.
Online retailers have to quickly move past simply searching product names and descriptions for particular keywords. Today’s ecommerce search systems have to understand intent and provide personalized search results and recommendations that are unique to every shopper.
What you will learn
- A walkthrough of the key features to consider when choosing an ecommerce search platform
- The must-have functionalities that are core to any search application
- Which advanced capabilities are essential for creating a compelling, effective, search experience