Millions of people use travel site Vegas.com every month to plan their next trip to Sin City. Half of them come through the mobile site, which lacked fully-featured search. This contributed to low conversions, confused users, and a clumsy user experience.
A full-featured mobile search experience built with Fusion delivers fast, scalable search using out-of-the-box features. Fusion’s architecture ensures the site can handle a high volume of search requests and return personalized results fast.
Fusion increased page views and engagement by 63%. Bounce rates for the mobile site dropped 8%. Conversion rates from search to a reservation or ticket increased by 33%. The team has since built the desktop search experience with Fusion as well.