Oriflame, a leading global beauty and wellness company, needed to optimize search functionality to serve its diverse and expansive international market. With a presence in over 60 markets and support for 50+ languages, Oriflame needed a search solution that could deliver highly relevant results to its customers, with reliable stability across disparate regions. Partnering with Lucidworks, Oriflame transformed its ecommerce search experience with a robust, AI-powered platform resulting in a 150% increase in usage of popular search terms since deployment.
Oriflame’s search functionality was crucial to its ecommerce and direct-selling model, which drives a substantial portion of its business. On the path to improve on-site search, Oriflame needed to overcome several challenges:
With operations in over 60 countries and support for more than 50 languages, Oriflame needed a search solution that could seamlessly handle a vast array of languages and cope with the multitude of synonyms and search queries presented.
“Lucidworks AI-powered search will be a game changer for us, providing personalized experiences for different customer groups and delivering more relevant results by understanding intent” – Jan Forisch, Technical Analyst, Oriflame
In addition, the search functionality needed to serve both experienced cosmetics resellers and general consumers looking for relevant products, across the different markets. For resellers, who know what they are looking for, results should be precise. Consumers, on the other hand, frequently would not know exactly what they need and typically like to explore a number of alternative best matched products before selecting one or more products.
Previously, the Solr-based search solution used a strict AND query operator that led to many zero-result searches, causing frustration for customers, high search exit rates and noticeably impacting conversion rates.
With so many international markets served, and the significant seasonal variations in traffic, it was critical that the search solution remained stable and could handle heavy traffic from multiple markets simultaneously.
Oriflame was also in the early stages of developing its mobile app and required a search solution that could be integrated effectively to enhance the mobile experience across its global footprint.
Lucidworks, with its in-region Technical and Customer Success teams, worked closely with Oriflame to understand their unique needs and data ecosystem. Together, they developed a tailored strategy:
A key requirement was to provide effective multi-language support, Lucidworks’ platform efficiently manages search across multiple languages, ensuring users in different regions receive accurate and relevant search results.
Lucidworks search functionality seamlessly integrated into Oriflame’s newly developed mobile app, accommodating the specific needs of mobile users and enhancing their overall experience.
Critical to the success of the project was to help Oriflame improve search relevancy and increase conversions.
By adjusting the search operator parameters within Lucidworks, the no-results problem was improved and product relevancy issues caused by the change were solved. Oriflame are now using Lucidworks Fusion algorithms to show correct relevancy (order) of products across our whole website and mobile app
Lucidworks has already significantly improved relevancy with better understanding of query intent and contextual meaning. This resulted in a 150% increase in clicks on popular search terms within just one quarter. The platform’s flexibility also addressed the challenges of differing customer segments, each with precise search requirements. The result is an improved customer journey with accurate results.
“We’ve been delighted by the impact of Lucidworks AI-powered search; usage of popular search terms is up 150% and customers using search find an optimized and accelerated buying journey.” – Jan Forisch, Technical Analyst, Oriflame
With Lucidworks’ years of experience providing ecommerce search for the world’s largest retailers, Oriflame knew it could rely on the platform’s performance. The new search solution dependably handles high volumes of traffic from multiple markets, maintaining stability and performance even during peak usage.
