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User Behavior Signals

Connected experiences for the world’s biggest organizations

User Behavioral Data

So what are signals?

They are the things people click on. The things that they don’t. The things they put in their carts, and the things they leave behind. The things they eventually download. Even the items they hover over.

Read more on using signals with Fusion

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Product Discovery Solutions

Product Discovery

Advanced ecommerce search and personalization engine for increased conversions and higher average order value. Learn more…


Customer Service

Contact center software for better call deflection, increased agent effectiveness, and happier customers. Learn more…


Knowledge Management

Enterprise search and findability for deeper insights and more productive employees. Learn more…

See How Signals Impact Relevance

Search is a fine balance between providing the most relevant results (precision) while giving them enough selection to choose from (recall). Signals (and Fusion) help you do both.

See How Signals Impact AutoComplete

Autocomplete is a must-have feature for any search app that relies on signal capture and user behavior analysis. Fusion ships with multiple algorithms for generating and ranking the most relevant type-ahead autocomplete suggestions, based on content and user signals.


How Signals Impact Ranking

See how capturing user behavioral data and using ranking algorithms like Learning-to-Rank can give each user a more personalized and relevant search experience.

More About this Webinar

Wrestling With Runaway Rules?

Opt for signal-based processing over rule-based systems. Find out why IDC says “signals provides for more relevant searches as well as recommendations for the ‘next best action’ that users should take.”

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How User Signals Are Indexed

Behavioral data (of any type) are indexed like any document. Although signals are indexed as secondary collections — which are linked to primary ones.

Find out more on indexing


Have Solr? Here’s Basics of Storing Signals in Fusion for Data Engineers

Explore a real-world e-commerce dataset and see how quickly the Fusion platform lets you leverage signals derived from search query logs to rapidly and dramatically improve search results over a products catalog.

Basics for Data Engineers

How Does Fusion Use Behavioral Signals?

Fusion can precisely personalize queries using signals from a variety of external sources, including:


  • Authenticated individuals (e.g. searches, clicks, saved documents)
  • Historical behavior (e.g. the number of past visits, query and click patterns)
  • Natural language processing
  • Location (coordinates and/or regional approximations) and languages
  • Timestamps
  • Device type (e.g. operating system, screen size, user agent, mobile vs. desktop, IP/network)
  • User stage in a workflow
  • User role (e.g. org chart); and any other self-supplied information

Elements of AI-Powered Search

Augmented Intelligence

There’s nothing artificial about intelligence. Augmented intelligence is when AI extends human judgment instead of replacing it.

Machine Learning

Learn how machine learning and search engines are a incredible combination for creating powerful experiences for customers and employees.

Clustering & Classification

How clustering and classification algorithms can improve the search experience for your employees and customers.

Query Analysis

Underperforming queries aggravate everyone. Head/tail analysis stops it.

Signal Capture & User Behavior

Users are constantly telling you what they like and what they don’t. Are you listening?


Some users know exactly what they’re looking for – almost. With every query, facets give every user a more precise set of results.


The best search applications index all of a company’s data so users have one unified search experience.


Personalization is about addressing people by name. Hyper-personalization is figuring out what they really want.

Natural Language Search

What if we could talk to computers in the same way we talk to people. Natural language search gets you there.

Build AI-Powered Apps With Fusion

Ready to create amazing search and data discovery apps? Contact us today to learn how Fusion can help you and our team put the power of AI, machine learning, and deep learning to work to  dazzle your customers and empower your employees.

Contact Us Today

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