How to Harness First Party Data Now That Cookies Are Now User Opt-In

Customers are swiftly gaining complete control over what data is collected and how it is used about them. In this session, we will cover how to embrace these changes and minimize impact to your experience.

In this session you will learn about what common 1st party data is available and leveraged in lieu of cookies and how it is gathered. We will then review predictive and stateless approaches using anonymous data.

Speaker:
Sanjay Mehta, Head of Industry, eCommece, Lucidworks