“Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure”
KÜHL is a manufacturer of high-performance outdoor apparel. As the line so boldly reads on the homepage of its website, the brand boasts that it is “fueled by freedom.” The website also explains that KÜHL doesn’t have shareholders or VC investors. “Our livelihood depends on you and your satisfaction with our product. We never forget it.”
So, it is no surprise that it recently embarked on a new partnership adventure to deliver a best-in-class digital (and more personalized) experience for its consumers.
“We had a vision to deliver a high-quality personalized experience for our customers that our existing platform just couldn’t handle. Quite frankly, our search wasn’t cutting it,” explains Timothy Boyle, e-commerce officer for KÜHL. “Relevancy and ranking were poor, and we saw a missed opportunity to meet customer’s intent with more personalized recommendations and enhanced product discovery.”