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Video: Strategies to Know, Win and Retain Customers

See Forrester Consulting and Lucidworks translating insight into action.

Customer insight is a critical component to crafting compelling customer experiences in the product discovery journey.  However, too many brands fail to translate insight into action, missing out on significant revenue and customer lifetime value opportunity.

In this video Forrester Consulting will show you:

  • Seven key things brands need to know to win and retain customers
  • How to deliver highly relevant digital experiences continuously and at scale
  • Why a mature AI-driven personalisation approach balances value and risk