With over 28,000 pages available on Northwell Health’s website, patients were having trouble finding information on the specific treatment, ailment, or doctor they were interested in, and Northwell wasn’t seeing many appointments booked from its website.
Taking a page from retail’s handbook, Northwell looked to improve its website UI, adding CTA buttons in prominent locations, and implement Lucidworks’ robust out-of-the-box relevancy and typeahead features to make finding content simple and straightforward.
With relevant search results, patients can now navigate to doctor profiles they’re keen on, or research treatments or ailments, and book appointments. Search recommendations promote browsing and favorited physician lists guide patients to CTAs that increase conversions.