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Applying B2C Experience to B2B Ecommerce Search at CDW

Learn how CDW uses search to meet its diverse customer needs in the complex B2B retail space from Lead Product Manager, Search and Recommendations, Rick Lockwood. With 20 years of experience in the ecommerce search field spanning both B2B and B2C retail, hear the common challenges, unique customer expectations, and powerful product features Rick applies – from both types of ecommerce – to perfect the customer experience at CDW.

Speaker:
Rick Lockwood, Lead Product Manager, Search and Recommendations, CDW

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