No two people are alike. Yet segmentation of shoppers into a few personas is exactly how most digital commerce platforms “personalize” shopping experiences. That’s not personalization. It’s compartmentalization.
Hear Forrester Wave author Mike Gualtieri discuss the importance of cognitive search and provide insights behind the newly published report, The Forrester Wave™: Cognitive Search, Q2 2019, in which Lucidworks is named a Leader.
In this webinar, you’ll learn:
- Insights from the Forrester Wave™ market evaluation covering the 12 companies that matter most in this space
- Why firms engaged in digital commerce need true personalization to drive customer loyalty and increase wallet share
- How cognitive search can help drive higher add-to-cart conversions, average order values, and clickthrough rates