How Personalization Beats Segmentation to Create the Next Best Experience

Presented at Activate Product Discovery 2021. Customers increasingly expect personalized and engaging experiences that provide value at every step of their journey. Discover how AI enables smarter insights about customers and explore new approaches to personalization leveraging search and AI.

Speakers:
Brandon Purcell, Forrester Principal Analyst
Justin Sears, Lucidworks VP Product Marketing