Online shoppers can easily use the search bar for the most direct route to their desired product. But what if they don’t know exactly what they’re looking for? Cutting-edge retailers are using intent data and the latest AI-powered tools to upgrade their discovery capabilities and successfully match shoppers’ needs in the moment—from discovery to purchase to support.
During this session, we shared real-world case studies of how leading brands are powering the next wave of the connected customer experience by using:
- Product discovery and personalization engines for increased conversions and average order value
- Chatbots and recommendations to delight customers and empower customer service agents
- Predictive capabilities that leverage insights along the shopper journey to improve ecommerce and customer services.