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Reimagining Customer Data as a Service: How to Create a Data Center of Excellence

Organizations globally have amassed an enormous amount of customer data that now requires careful oversight and timely activation in order to meet modern expectations. Doing so will bring brands as close as possible to the customer and automate some of the best revenue generating processes available. You’re going to need some technology automation to help. You will increase revenue streams and optimize operational processes.

So how can companies unlock this customer data? Who holds the key? Creating a Data Center of Excellence charts the path for successful data management in every business – large or small.

In this session you learn, what the major stakeholders that benefit from increased revenue and operational excellence, what a Data Center of Excellence (DCoE) is and business practices and topics in scope for optimization by a DCoE.

Ted Sfikas, Senior Director of Digital Strategy & Value Engineering, Americas, Tealium


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