Search is a key component of companies’ product discovery and customer service strategy. Much more than simply avoiding the dreaded “null results” problem, sophisticated search programs provide contextually relevant products and content in real-time, based on deriving intent from the customer and using that information deep into the customer interaction to serve their needs explicitly.
Guest speaker and Forrester senior analyst, Scott Compton, is an expert in retail ecommerce and direct to consumer marketing. Scott advises companies on the strategies and technologies needed to serve the customer within today’s quickly – changing ecommerce environment. Lucidworks Digital Commerce General Manager, Peter Curran, will host a webinar on January 21 discussing:
Access the presentation slides here.