The pandemic created a permanent shift in consumer spending. Shoppers’ hesitancy to go in-store has impacted some industries more than others – the top three categories that consumers shopped online were apparel, grocery, and electronics. A recent Lucidworks survey found that 65% of shoppers have bought groceries online and had them delivered.
With this shift in buying behavior, grocery retailers need to enable shoppers to easily search for, browse, and buy the food and products they need on the website as if they are browsing through in-store aisles. Not only should shoppers be able to find the foods, beverages, and related grocery items they need, but they should also see the products they didn’t even realize they wanted. To achieve all of this, your grocery ecommerce solution needs to connect every step of the shopper’s journey, from search and browse, to checkout and delivery, and of course, customer service.
Lucidworks ecommerce solutions are designed to make online shopping easy and delightful, enabling you to enhance the shopper experience and increase ecommerce conversions.