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Fusion Customer: New Pig Corporation

When people look for something to clean up leaks, drips, and spills, they often use search terms that don’t match the description of the product that will solve their problem. So how does industrial absorbent manufacturer New Pig ensure customers find the absorbent they need?

Director of Software Development John McQuade describes how Fusion solved New Pig’s dictionary dilemma.

Read the case study.

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